Motive First to Implement New AssetVoice Features, and sign 3-year deal
Motive Offshore Group has adopted the latest enhancements to AssetVoice, ABL’s asset tracking and workflow management software, to streamline financial and operational processes with advanced digital automation.
The newly introduced features provide a fully digitised and Semi – automated invoice generation system within AssetVoice, allowing Motive to display and forecast revenue in a user-friendly calendar format, improve resource management and optimise processes.

New digital capabilities
The latest AssetVoice features include:
- A fully digitised display of revenue in a calendar format, with forecasting capabilities and easy export to financial systems to reduce manual processing time on invoices.
- A streamlined way to manage personnel utilisation and allocation across projects.
By consolidating all asset, personnel, and financial data into a single platform, Motive can now adjust rental schedules, forecasts, and costs in real time, providing greater control over project revenues.
Commenting on the implementation, Peter Adam, ABL’s Group Managing Director, AIM, said:
“We developed these new AssetVoice features to give businesses greater financial transparency and operational control. Seeing Motive leverage these capabilities so effectively highlights the real-world benefits of digitalisation, and we’re proud to support them on this journey, having just signed a new 3-year contract for licencing.”

Fast asset onboarding
ABL has supported Motive in optimising the management of its rental asset base through a digital platform, meaning increased productivity and returns through higher utilisation. Following its acquisition of Aquatic in September 2024, Motive onboarded Aquatic’s assets into AssetVoice globally within one month, showcasing Motives ability to act as a platform for M&A and track and improve asset utilisation by using its digital systems.
David Leith, Head of Business Improvement & Assurance, Motive Offshore Group:
“Through collaboration with AssetVoice, Motive has further enhanced and digitalised its internal processes. Motive’s investment in the upgraded AssetVoice functionality has led to significant cross-departmental efficiency gains. The semi-automated and digitised system allows for scalability through improved forecast reporting capabilities. Motive can more effectively manage utilisation of equipment, rapidly responding to client requirements.”
As ABL’s clients continue to expand, AssetVoice is set to evolve alongside new processes, ensuring streamlined operations and reduced administrative burden.