{"id":56746,"date":"2023-09-25T11:38:00","date_gmt":"2023-09-25T10:38:00","guid":{"rendered":"https:\/\/abl-group.com\/abl\/?p=56746"},"modified":"2024-07-29T14:44:43","modified_gmt":"2024-07-29T13:44:43","slug":"motive-offshore-group-appoints-add-energy-to-digitise-asset-base","status":"publish","type":"post","link":"https:\/\/abl-group.com\/abl\/all-media\/news\/motive-offshore-group-appoints-add-energy-to-digitise-asset-base\/","title":{"rendered":"Motive Offshore Group appoints ABL to digitise asset base"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-leading-energy-industry-specialist-nbsp-motive-offshore-group-motive-nbsp-has-contracted-abl-to-automate-and-digitize-its-extensive-pool-of-rental-equipment-enabling-cost-efficient-support-whilst-improving-the-customer-experience-for-offshore-energy-operators-and-their-suppliers\"><strong>Leading Energy Industry Specialist&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive Offshore Group (Motive)<\/a>&nbsp;has contracted ABL to automate and digitize its extensive pool of rental equipment, enabling cost-efficient support whilst improving the customer experience for offshore energy operators and their suppliers.<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dyjbq2ehdcl8w.cloudfront.net\/Pete_Ross_AV_Motive.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Peter Adam, managing director of asset and integrity management at ABL [left] and Ross Whittingham, Technical Director at Motive Offshore Group [right]<\/figcaption><\/figure>\n\n\n\n<p><strong><br><\/strong>ABL&#8217;s award winning software&nbsp;<a href=\"https:\/\/addenergy.no\/software\/rfid-asset-tracking\/assetvoice\" target=\"_blank\" rel=\"noreferrer noopener\">AssetVoice<\/a><sup><a href=\"https:\/\/addenergy.no\/software\/rfid-asset-tracking\/assetvoice\" target=\"_blank\" rel=\"noreferrer noopener\">TM<\/a>&nbsp;<\/sup>utilizes customizable automated work flows with scannable tags to link the physical asset with its digital imprint, giving assets a voice,&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive&nbsp;<\/a>is implementing this automated asset tracking solution for its rental equipment, which is utilized by operators and supplier companies in the maritime, oil and gas and renewables industries.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive<\/a>&nbsp;is an energy service company specializing in the design, manufacture, rental and inspection of marine and lifting equipment across the renewables, oil and gas and decommissioning industries.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive&nbsp;<\/a>will start the digital asset transformation at its headquarters in Banff, Aberdeenshire, UK, and then expand to its international offices in Stavanger, Norway; Sharjah, UAE; Houston, USA; Rio de Janeiro, Brazil; and Taipei, Taiwan.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive<\/a>&nbsp;is transforming its rental fleet with the rollout of digital technologies providing asset tracking and real-time data. Digitalised equipment unlocks significant benefits for our clients and&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive<\/a>, such as increased sustainability through ESG analysis, improving operational efficiency through more informed decision-making, and automated financial tracking to calculate accurate utilization cost.\u201d says Ross Whittingham, Technical Director at&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive Offshore Group<\/a>.<\/p>\n\n\n\n<p>The combination of the&nbsp;<a href=\"https:\/\/addenergy.no\/software\/rfid-asset-tracking\/assetvoice\" target=\"_blank\" rel=\"noreferrer noopener\">AssetVoice&nbsp;<\/a>software and RFID technology, which is being facilitated by an IoT (Internet of Things) network, provides customers with clear and instantaneous reports which will save Motive time on manual reporting.<\/p>\n\n\n\n<p>\u201cOur task is to help&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive<\/a>&nbsp;in optimizing availability, integrity and efficiency of its asset base, meaning cost savings, increased productivity, and an excellent customer experience for&nbsp;<a href=\"https:\/\/www.motive-offshore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motive&nbsp;<\/a>and its clients. They are a forward-thinking business who have identified our groundbreaking software as part of their strategy to capitalize on the benefits digital solutions can offer,\u201d says Peter Adam, managing director of asset and integrity management at ABL.<\/p>\n\n\n\n<p>ABL has not disclosed the value of its contract.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/addenergy.no\/software\/rfid-asset-tracking\/assetvoice\" style=\"background-color:#a580b9\">Discover Our AssetVoice Software<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-9737f2927457da16dd74199a8fc51bd8\" id=\"h-by-registering-your-interest-in-assetvoice-you-can\">By registering your interest in AssetVoice\u2122, 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